About The Story
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Sometimes the best things come from thinking inside the box
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Office spaces today are not what they once used to be. Instead of being mere places where people work well, they should spark conversation, elicit new ideas, feel like second homes and connect us with our environments. With this in mind, we designed The CubeHouse. The result of a shared vision and strong collaboration, this next-generation office building embodies today’s and tomorrow’s workforce.
Located in the heart of the Zuidas, The CubeHouse gives shape to this neighborhood’s new ambitions. Originally a high-profile business and residential district, the Zuidas slowly but surely transforms itself into the second center of Amsterdam. An internationally-oriented area where living, working and relaxing go hand in hand. With its mixed-use profile, The CubeHouse matches this ambition perfectly. Here, community, connection and creativity thrive, supporting the growth of a diverse neighborhood.
The Philosophy
Whether we work for ourselves or for someone else; whether we work with our hands or with our heart; whether we work sitting down, standing up, at night or during the day: work plays a central role in all of our lives. However, optimization and productivity are no longer the sole factors driving companies. Today’s office must be a source of inspiration; a space to be more fun, more welcoming and more flexible for everyone to enjoy.
To adhere to this shift in work culture, we designed The CubeHouse. So much more than a stand-alone work spot, this leading-edge office building ensures that businesses, nature and local communities can thrive. As an inspiring mixed-use building, it sustainably utilizes resources and precious space, while connecting organizations, students, commuters, visitors and residents. As such, The CubeHouse sparks co-creation and contributes to a dynamic urban context.
About the architect
The CubeHouse is envisioned and designed by SOLID OBJECTIVES IDENBURG LIU (SO–IL). SO–IL believes in open, thoughtful, and humanistic architecture that creates meaningful cultural and social impact. The studio is dedicated to designing transformative arts and civic projects that enrich communities and the environment.
Founders Florian Idenburg and Jing Liu met in Tokyo in 2001 and formed SO–IL in New York City in 2008 with a vision of a global practice that merges craft and detail-oriented construction with intellectual rigor and a distinct aesthetic. The studio of skilled and committed architects is based in New York and Amsterdam and has cultivated a diverse international portfolio of critically-acclaimed projects. Staying true to its founding ideology, SO–IL continues to play a leading role in the wider dialogue of architecture today through building, education, and publishing.
Shared ambition & strong collaboration
The CubeHouse doesn’t settle for just excelling one area. As a mixed-use building, prioritizing sustainability and community, it pushes the envelope on every front. Envisioning and realizing The CubeHouse was only possible through strong collaboration between renowned real estate developer G&S&, New York-based architecture firm SO-IL, investor ASR Dutch Mobility Office Fund and launching tenants Arcadis and BNP Paribas. Together, we give shape to the workplace of the future – in the heart of Amsterdam’s Zuidas.
All five parties feel greatly committed to further developing the potential of the Zuidas, while sharing a unique, modern view on office buildings. A future-proof workplace should connect the user to his environment and provide him with optimal conditions in terms of air, light, comfort and materials. We also believe that wood construction is an exciting new development. The technology, design and facilities of The CubeHouse form the basis for this ambition to actualize ‘the new world of work’.
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